Privacy Policy – How 90 Live keeps your data secure

90 Live (https://90live.im) is one of Bangladesh's most trusted online gaming and betting platforms. We believe privacy is a fundamental right of every user. This privacy policy explains how we collect, use, and protect your information.

This policy applies to the 90 Live website, mobile app, and all related services. By using the platform, you agree to this Privacy Policy.

We follow internationally recognised data protection standards to safeguard your privacy. Our privacy policy is reviewed regularly and updated as needed.

90 Live collects two types of data — information you provide directly and information collected automatically.

Information you provide:

Automatically Collected Data:

• IP Address & Device Type
• Browser Information & Operating System
• Time Spent on Site & Pages Visited
• Gaming activity and transaction history
• Login time and location data (up to city level)

90 Live uses your data only for specific, legitimate purposes. There is a clear reason behind every use:

• Account Management: Registration, login, profile updates, and account security.
• Service Delivery: Gaming experience, betting features, and transaction processing.
• Verification: Identity and age verification, fraud prevention.
• Customer Support: Issue resolution, complaint processing, and support.
• Security: Detecting and preventing suspicious activity.
• Legal Compliance: Meeting regulatory authority requirements.
• Service Improvement: To improve platform quality (anonymous analytics).
• Contact: Sending important updates and security alerts.

You will be informed and your consent will be obtained before your data is used for personal profiling or automated decision-making.

90 Live does not sell your personal data. However, limited information may be shared with trusted partners as needed to deliver our services:

• Payment Providers: To process transactions (bKash, Nagad, Rocket — only the necessary details).
• Identity Verification Services: A licensed entity for KYC processing.
• Technology Service Providers: Server management and cybersecurity.
• Game Providers: Information required to participate in third-party games.

Disclosure under legal obligation: We may be required to disclose information in response to a court order, government directive, or lawful request from law enforcement. Where legally permitted, we will notify you in advance.

90 Live uses cookies and similar technologies on its website. Cookies are small text files stored in your browser.

Types of cookies we use:

• Essential Cookies: Required for login, sessions, and security. These cannot be disabled.
• Functional Cookies: To remember your preferences (language, theme).
• Analytics Cookies: To measure site performance (anonymised).
• Security Cookies: To prevent fraud and automated attacks.

We do not use cross-site tracking or third-party advertising cookies.

How long your data is retained depends on the type of information and applicable legal requirements:

• Account Information: For the duration of active account + 5 years after closure.
• Transaction History: 7 years for legal compliance.
• KYC Documents: 5 years, as required by regulatory standards.
• Support Conversations: 3 years.
• Log Files: Up to 12 months.
• Marketing Consent: Stopped immediately upon opt-out.

All data is stored on secure servers. Data backups are encrypted and kept under restricted access controls.

90 Live respects your privacy rights. You have the following rights:

90 Live strictly prohibits the use of our platform by anyone under the age of 18. We never knowingly collect personal data from minors.

If a parent or guardian believes their child has registered on 90 Live, please contact us immediately at [email protected]. We will take action within 24 hours.

90 Live uses multiple layers of security to protect your data:

• 256-Bit SSL/TLS Encryption: Bank-level security across all data transfers.
• Firewall & IDS: Unauthorized access and intrusion detection systems.
• Two-Factor Authentication (2FA): An extra layer of security for your account.
• Encrypted Database: All stored data is fully encrypted.
• Restricted Access Controls: Only authorised personnel have access to your data.
• Regular Penetration Testing: Vulnerability testing by independent experts.
• Real-Time Monitoring: 24/7 monitoring for unusual activity.

That said, no method of transmission over the internet is 100% secure. We are committed to providing the highest level of protection, but absolute security cannot be guaranteed. We also encourage you to use a strong password and keep your login credentials confidential.

90 Live reserves the right to update this Privacy Policy as needed. When changes are made:

• Advance notice will be sent to your registered email or via SMS before any significant changes take effect.
• The "Last Updated" date at the top of the page will be revised accordingly.
• Continued use of the platform after a new policy takes effect constitutes acceptance of the updated terms.
• If you do not agree to the updated policy, you may request to close your account.

For any questions, concerns, or complaints regarding our privacy policy, please get in touch with us:

• Email: [email protected]
• Live Chat: 24/7 support in Bengali via the chat button on our website.
• Response time: Usually within 24–48 hours.

Once a complaint is submitted, we will investigate and respond within 30 days. If a case requires more time, you will be notified in advance.

This Privacy Policy was last updated January 2026Updated on.